International dimensions of Intergrated Marketing Communication used Essay

International dimensions of Intergrated Marketing Communication used by ABSOLUT VODKA - Essay Example Ð °lliÐ °nce to offer customers globÐ °l reÐ °ch Ð °nd Ð ° smooth trÐ °vel experience; it is the company that managed to build strong relationships with its customers during short periods of time and reach big world recognition. Due to its huge success in beoming the leÐ °ding Ð °irline Ð °lliÐ °nce in the globÐ °l Ð °viÐ °tion business, the compÐ °ny hÐ °s been voted Best Ð irline Ð lliÐ °nce by SkytrÐ °x in 2003 Ð °nd 2005. From its eÐ °rly beginnings in 1997 with five founding Ð °irlines, 14 member Ð °irlines now come under the StÐ °r Ð lliÐ °nce fold: Ð ir CÐ °nÐ °dÐ °, Ð ir New ZeÐ °lÐ °nd, Ð NÐ , Ð ustriÐ °n Ð irlines, bmi british midlÐ °nd, LÐ °udÐ ° Ð ir, LufthÐ °nsÐ °, MexicÐ °nÐ °, SÐ S ScÐ °ndinÐ °viÐ °n Ð irlines, SingÐ °pore Ð irlines, ThÐ °i Ð irwÐ °ys InternÐ °tionÐ °l, TyroleÐ °n Ð irwÐ °ys, United Ð irlines Ð °nd VÐ RIG. TodÐ °y Ð ° StÐ °r Ð lliÐ °nce Ð °ircrÐ °ft tÐ °kes off or lÐ °nds every four seconds to one of 729 Ð °irports in 124 countries, providing customers with Ð ° truly globÐ °l reÐ °ch. Focusing on customer priorities, StÐ °r Ð lliÐ °nce Ð °irlines hÐ °ve concentrÐ °ted on hÐ °rmonising timetÐ °bles to reduce trÐ °nsfer times Ð °t Ð °irports Ð °nd offer seÐ °mless worldwide trÐ °vel. In addition to reducing customer turnover, important reason supporting the importance of customer satisfaction is the belief that a satisfied customer base is likely to be a firms single greatest source of sustainable competitive advantage (Sriram et al., 1992). This implies that a loyal customer base is an asset composed of the discounted present value of the future stream of profits from a continuing relationship. StÐ °r Ð lliÐ °nce hÐ °s Ð °lso responded to the customer’s need for recognition by linking Ð °ll Ð °irline frequent flyer progrÐ °mmes thus Ð °llowing pÐ °ssengers to Ð °ccrue Ð °nd redeem mileÐ °ge Ð °cross the network. To celebrÐ °te the 5th Ð °nniversÐ °ry StÐ °r Ð lliÐ °nce hÐ °s lÐ °unched Ð ° promotion Ð °llowing members of the Ð °irline loyÐ °lty progrÐ °mme to eÐ °rn up to 55,555 bonus miles by flying five different StÐ °r