Target Marketing Strategies and Customer Relationship Management Assignment

Target Marketing Strategies and Customer Relationship Management - identification ExamplePizza hut is priced much higher due to its quality focus and satisfies this market oer lower-income customers. Secondly, Pizza shack is well-known for its family-focused in-house dining capabilities that appeal to large groups in the nuclear family structure (Huynh, 4). This is a unique characteristic of Pizza hutch over competition that appeals to families looking for quality meals for dine-in purposes. Pizza Hut is widely dispersed geographically across the world, therefore geographic segmentation or demographics are not very effective. The following is a positioning strategy for Pizza Hut using psychographic elements Pizza Hut pizzas are positioned under price/quality dimensions. An appropriate slogan for the products might be Pizza Hut Incredible ingredients for a more luxurious pizza experience for the discriminating client. Forget the other guys and fee into high quality at Pizza Hut.