Marketing Strategies Personal Statement Example | Topics and Well Written Essays - 4500 words

merchandise Strategies - Personal education ExampleIt also highlights how Phil addresses the gaps that are founder in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 conjunction Introduction 5 Mission Statement 6 Branding 6 Pricing 8 dissemination Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation scheme 15 Be a attraction of follower 15 Macro Environmental Issues 16 prodigious Business Trends 16 Marketing Plan 17 Reference 21 Executive Summary of the Marketing Plan Phil has been training to expand its business. Africa is having the maximum demand for electronic goods in the world so Phil has been intendning to set up its base in this area. Phil is planning to launch both low as vigorous as medium end phones in this market. Along with providing goods according to the requirement, Phil has been providing variety of serv ices. Effective after sales event services and repairs will help in the expansion of the connection. The basic market plan is to produce save those goods that are of high demand. Provide good after sale services so that it can amass some loyal customers who would stick to the brand for a long time. The requirements of different markets are different so Phil has carried out an effective research of each product. The aim of the company is to become a market leader in future. The target customers need to be estimated and accordingly the profit and sales plan needs to be prepared. This would invariably help the marketing plan of the company. The marketing plan that it follows in the west is different from what it has been pursuance in Africa as the taste and preferences differ from place to place. It needs to effectively execute its marketing plan for the success of the company. Company Introduction Phil Company extra was set up on 12th April 2008. It is a private company which de als in manufacturing of electronic goods. Phil Samuel founded this company. The headquarters of Phil Company restrain is situated in Cambridge, regular army. at that place are two manufacturing sites in Kingston and Jamaica. Phil Company Limited is a manufacturing company in USA. The company is owned by Dick Harry, Phil Samuel along with 8 other partners. The products that the company manufactures consist of television sets, radios, little waves, cell phones and computer hardware. Phil Company Limited has been in manufacturing business for the last 4 years. Phil Company Limited generally manufactures goods based on the orders from the various retailers existing in the market. The total employee strength of Phil Company Limited stands is about 2000, which include its sites in US and Jamaica. The company has been steadily increasing its market share in both domestic as well as international market because of the companys experience in this heavens as well as the companys performa nce. The company is striving hard to increase its market share. Mission Statement The Mission Statement consists of the purpose of the organization. The main purpose or bearing of the organization is to become the leader in manufacturing as well as marketing the electronic goods not only in USA but throughout the world. The organization is trying to bind in the latest technology which would help in production of advanced electronic products which would carter to the requirements of the people and thus will be successful in its mission of becoming the largest manufacturer of electronic goo