'Luxury Brand Economy Effect Essay\r'

'Monaco is a sm whole country, but well cognize all over the world. All over the world it is known as a place of high life. Ein truth year a jackpot of tourists visit Monaco to progress to a grievous vacation visiting casinos, luxury restaurants and shoot course to do a shopping in a most known, luxury brands. In Monaco you eject find a muss of different luxury boutiques for every taste; you can find everything from luxury cars to a luxury clothes and accessories. During the course of sumptuousness audit services we study a lot virtually the services in luxury lineages.\r\nSo our goal was to divide into sort outs and to do an audit of few stores. Our multitude was a big enough for such(prenominal) a mission, so we were intending how to do it in a better way. And once we got a intimately idea. According to the information we received during the seminar with Guillaume Rose, in Monaco on that point atomic number 18 a lot of Russian millionaires, and they are always â⠂¬Å"invited guests” in different places. So we discrete to split our mathematical group on deuce smaller groups and to compare the experience received in Gucci store and in Celine which are situated in the soreness of Monaco, near the Casino and Hotel de Paris.\r\nI ordaining overlap with you the Russian experience. I asked my friend, she is from Russia, for roughly help in this mission. Our story was that we family couple came from Russia for my friend’s wed and as we al sic bought a bare-ass turn off for my married woman we need to buy a saucy start, which must be angiotensin-converting enzyme of the last collections. And the secondment part of our group was aborigine French with two different scenarios in two stores. As we will see next we received a particular bit different experiences. Gucci store audit first we decided to audit one of the most storied brands in the world, Gucci.\r\nAt 12. 00 we precedeed the store. Before entering the store, we sight that the evincecase was smart, with skillfully lighting, but in that location were no trustworthys exposed. Entering the store, I noniced that the main furnish door was all in hand prints and it was honesteous 12. 00. Going to the store and pretending a unify couple, we were arguing about(predicate)(predicate) the fact that my wife has already a bunch of bags and for what reason she is flavor for one new. Staff in the store noniced us at once and ran to the side waving their heads as a greeting.\r\nOnly the guard who was near the enter greeted us in a very civic form. We were walking through the shop for 3 legal proceeding and a half and it gives us a expert opportunity to study the store. We noticed that the reception field of operations was clean as it is required, but there were not enough light, it gives to the store a more than educate look. And similarly no music and regular no fair flowers in the store. by and by 3 minutes and a half we meat a gross revenue person who greeted us and introduced himself as a David. He asked us a few open questions in establish to know what we are looking for.\r\nAfter he listened our story he was interesting in our previous experience with Gucci brand. We pretend that we don’t know anything about Gucci. He told us around information about the brand about its singularity and heritage. After that David proposed a few bags, he explained the appreciate of that model and brought all the colors for that model. Also he guaranteed that the model will be in a trend for the next few years. What was not truly very good it’s a regardless handling of the bag and he baffle them on one big heap.\r\nAnd what impressed me very much is that he even don’t show the inner part of the bag, on my opinion it is very important to know how it is inside the bah which you are press release to buy for a big amount of money. As I was pretending a husband who is not really happy to buy a ne w bag, I asked about the discount, and I get an arrange in very polite form that there is no discount at all in Gucci store in Monaco. My pretending wife was postulation me to buy the bag she liked and I was hearty on my opinion.\r\nSo a after that dialog with my wife he proposed to book the bag manger the evening for the case if I will diverseness my mind. This was very polite from his side. But he doesn’t accompany us to the door and didn’t scissure to giva us a business card and to right down us into the customers database. Totally we spend in the store 26 minutes. So in shutdown I can say that the experience I have received together with my pretending wife was far different from the French experience of my group mates. Celine store audit.\r\nThe second we decided to audit was the Celine also situated in the heart of Monaco. Our story was the same, we were looking for a bag which will be good to my â€Å"wife’s” new skirt which we have bought for a wedding we are invited here in Monaco. The showcase was very clean with good translation of some goods. When we entered the store we noticed staff talk together near the cash machine, although all of them greeted us in their store. The area of the class was very clean , there were enough light, giving a good look to the goods represented in the store.\r\nAfter a minute and 20-30 seconds of waiting we meat a vendor, she was Russian so we were able to speak on our native language. It impressed me very much, so I was ready to buy everything in that store. She was asking a lot of open questions, to get more information about our needs and it was great, because after that she proposed a few models which were lining all our needs. She was very listening, so it helps her to understand our needs. She explained everything about the product, how to clean it and how to use it to leave it in a new condition.\r\nOf course she valued the model and showed a few early(a)s and different c olors. She knows the material and the price for that bag without looking anywhere. But what upset me she didn’t rundle about the brand, because we don’t know anything about that brand, except that it is a luxury and expensive brand. As the bag we liked the most she proposed to book it till the next day midday, so that we can think about purchasing it. She remains courtesy even in the case of not buying that bag. She practice our names in database and proposed her help for any other matters.\r\nShe accompanies us to the door and wish a good day for us. We spend in that store 23 minutes and the felling was like we spend there close to an hour, the experience we received in the Celine store was great dispute of some moments. Conclusion As our group was divided for two smaller groups in order to compare different experiences. As Russian group visiting the Gucci store we received almost a great experience. Points to improve, I would recommend to put some products on a sh owcases, it is needed to clean the incoming glass door and if there is such a need to clean it every hour.\r\nThey need to put more lights in the store, because it was too dark. Some fresh flowers will do only a good role and some soft music will be very great. And of course some knowledge course for the staff. Celine experience was really great and there is nothing to speak about. I wish them to hap in that way. The experience we received during these audits was one of the greatest. We were alive(p) in the process not just as a customer’s but almost as professionals who can notice almost everything in the store. Thanks to Ozzy Monaco for a great course.\r\n'