Tesco Essay Example | Topics and Well Written Essays - 1000 words - 2

Tesco - Essay ExampleThe personal details play a crucial role as the company can be able to link them with the purchases made in the stores. Such medium indicates that the company values their customers since they inquire for personal details about the customers. Another noteworthy strength of Tesco lies in its workforce the employees of the ecesis tend to be friendly and treat the customers warmly (John 2004, p. 105). The globular reach of Tesco can in addition be regarded as a remarkable strength of the company Tesco has its stores revolve all over several countries, and this can be regarded as a significant achievement. The spread of the stores enables the brass section to secure large customer base compared to its competitors. Reasonable prices can also be regarded as strength of Tesco this makes the customers to flock the stores of the organization (John 2004, p. 110). Offering best and affordable prices have been central to the organizations mastery. The success of Tesc o can be attributed to its strengths in terms of the wide range of products dealt with by the organization. The organization spread its products to let in consumer products much(prenominal) as CD players, music players, computers, as well as other products such as hot cakes. ... products, which may expire for example, products such as fruits, vegetables, salads, and sandwiches have to be sold before the loss date (John 2004, p. 113). A look at the opportunities of Tesco indicates that the company has embraced the use of new technology in its operations. Tesco has seized the opportunities accorded by new technology as the company has adopted mass customization as a trade strategy. The organization also offers both online and in-store shopping therefore, customers can purchase the commodities they want at the comfort of their homes. The organization also gets favored by the EU laws due to its notable presence in the UK (John 2004, p. 118). One of the threats of the organization ste ms from the controversy by companies such as Wal-Mart and Sainsbury. The company also faces the threat of venturing in new markets where other competitors superpower have established a strong market base. Possible Solutions In order to counter the challenges go about by the organization, Tesco can adopt several changes in terms of its operations. First, the organization should strive towards improving its marketing plan and making it better than it is. For example, the company can introduce virtual stores, which will enable spry delivery of products to customers. This can play a crucial role in enhancing faster delivery of the products and change magnitude the organizations sales (Rothwell 1998, p. 3). Another change that Tesco needs to institute includes looking for reliable suppliers in Denmark who will supply vegetables, fresh fruits, milk, bread, and meat. This stems from the fact that it may be extremely impossible to import such products from the United Kingdom owing to t he high costs, which would be incurred by suppliers. Tesco has to adapt to the various demands