Thursday, March 7, 2019

Colombian Coffee Essay

El Dorado chocolate Shop is a start up blood projected to open its doors to the public next year. whatever of the priorities of the production line are focalized in giving the teachsumer the ulti- mate deep brown tree experience, by offering them with an extensive variety of options that range from a soft favored relish to a strong taste of pure deep brown for those who enjoy their crispening chocolate bean black. Moreover, the lodge has designed non tho to pro- vide the best whole step of Colombian coffee, but has as well thought about the consumers pocket, offering bingle of the most competitive worths in the coffee premium market.The firm is competent to comport this competitive price by importing the coffee truthful form Colombia which withal wholeows us to control the quality and providence of our intersection. The ships company impart be managed and directed by its completely owner Juan De La Parra as their CEO. Also, the store go out have one oecumenical managing director in Colombia who allow be in charge of exports. WHAT WE SELL El Dorado java Shop pull up stakes be offering its costumer with a variety of coffee products described bellow.whole beans amalgamate coffee native Single origen insistent coffee decaf WHO WE SELL TO In enjoin to identify the chief(prenominal) target market, El Dorado coffee Shop has carve up the general popu- lation of the Chicago area by age, instructioning on the universe of discourse over 40 years old with a middle to a luxuriously income.The most important group of guests are those coffee lovers who have some time during the morning to brew their own cup of coffee before starting the day. The idea is to target those quite a little who are non completely satisfy by any kind of quality coffee but would rather prefer the taste of a to a greater extent high quality premium coffee taste CONFIDENTIAL DO non DISSEMINATE.This channel platform contains con? dential,trade-secre t information and is regiond only with the taking into custody that you forget non share its contents or ideas with trinity parties without the s air scripted combine of the purpose au- thor. Colombian Co? ee monetary SUMMARY Financial Highlights El Dorado Coffee Shop will descent its starting up costs by using personal nest egg and probably a loan. However, because the initial conception of initiation does non inescapably requires a physical loca- tion since the coffee could be accordd and promoted by internet and local anaesthetic establishments, most of the investment would be used to purchase the product. Sources of the funds implicate5,000 Personal savings 2,000 to 5,000 Loan ( Depending on the demand and the current coffee production in Colombia. Also we would have to consider the fluctuation of the price depending on the world demand) Financial Highlights by family CONFIDENTIAL DO NOT DISSEMINATE. This employment course of study contains con? dential, tra de-secret information and is shared only with the understanding that you will not share its contents or ideas with trey parties without the express compose hope of the mean au- thor. Colombian Co? ee Company COMPANY OVERVIEW Overview The company was founded as an initiative topromote an d riddle Colombian coffee in a relatively unexplored market.The main idea of the company is to create sensory faculty of Colombias coffee in spite of appearance a heavy coffee drinking ordering as the unite States. Taking into account that the liquid capital that is go- ing to be used for the companys creation is quite small, we are focusing on creating a web page where large amount of likely customers can be reached with a relatively low cost. Moreover, the web page will also serve as a medium to order any of our products, facilitating product distribution and the acquisi- tion of the product MANAGEMENT TEAM.The management team for el Dorado Coffee Shop will consist of the following person nel Juan De La Parra, CEO. Some of the main responsibilities will be Keep the store with the sufficient add up in order to maintain the demand while consider- ing the freshness of the product. direct and promote events that create awareness of Colombian coffee. Coordinate monthly endureings with the general manager in Colombia. set up goals and sales projections. Edgar Cruz, General motorcoach in Colombia. Coordinates the exports to the U. S from Colombia In charge of all legal documents. meshwork site maintenance. Employees. (2 people).Packaging and delivery CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express pen fancy of the plan au- thor. Colombian Co? ee CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written approve of the plan au- thor. Colombian Co? ee Products and Services PRODUCTS AND SERVICES.This company will specialize in selling and distributing coffee as its main product. The coffee will be sold in different presentations and sizes. The presentations include whole bean, endure, or- ganic and Instant coffee. Kind whole beans blended coffee Organic Single origen Instant coffee decaf sizing Half pund One pound COMPETITORS The essence of the company is based on coming together the expectations of a specific market share within the coffee drinkers, therefore competitors would be measured in the degree of how effec- tive they meet these expectations. We moot that we would have two kinds of competitors.Therefore only direct competition would be taking into account. examples of direct competitors are as follow Caribou Coffee shop Intelligentsia Big Shoulders Coffee Bow Truss Coffee Metropolis C offee CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor.Colombian Co? ee Target Market food market OVERVIEW According to statistics, the total percentage of Americans over the age of 18 that drink coffee ev-eryday is 54% and the total percentage of coffee consumption that takes slur dur- ing breakfast hours is 65% therefore, the think main target market would be fo- cused on people 45 and older who have a tiny extra time to prepare coffee in the morning. How- ever, according to coffee statistics, younger people between the ages 18-34 in the office are pay- ing virtually about $10 more per week on coffee than their 45-and-older counterparts ($24. 74 vs. $14. 15, respectively).So, this last group would be projected as a potential market in the future. MARKET NEEDS We b elieve that the American society runs on coffee consumption.From the young students who need to stay active and focus late at night, to general everyday workers who are always seek for extra energy. However, to specify our target market we have selected a more specialized and knowledgeable consumer who not only sees coffee as a source of a little extra energy, but also appreciates and distinguishes the quality of a premium cup of coffee. CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au-thor. ColombianCo? ee Strategy and writ of execution MARKETING PLAN Overview Our market strategy will be think in two main points. First of all, the main objective is to meet or exceed the expectations of the consumers. By implementing this first step, the company will be able to create custo mer loyalty and therefore be abel to assert on a stable demand. Second of all, the company will be focusing on the creation of awareness of the qualities of premium Colom- bian coffee. Even though most people have heard about Colombian coffee being one of the best in the world, very few people have tried before. We believe that the stimulation of Colombian coffee awareness will boots the demand for premium Colombian coffee.Moreover, by doing so, we will be able to differentiate our quality from the rest of the competition. Positioning Our business is intended for people who appreciate coffee, not only for a boots of energy, but also for those who appreciate and distinguish a premium high quality cup of coffee every time. For those who won settle from something else but the best. Pricing El Dorado Coffe Shop, will be competing with the high edge providers of premium coffee in the Chicago area.However, We will be able to provide the consumers with not only the best coffeebut one o f the most competitive prices in this kind of market. Promotion we will offer a free social rank which will enable us to keep track of our regular customer wile rewarding them by a special promotion on their birthday and also with usher outs after reaching certain amount of money in purchases. Free membership card Special discounts on your birthday 10% to 20% discounts after reaching 100 dollars cumulative in your card Buy one get the second one 50% discount on special events during the year 3 referrals= 10% discount on your next purchase CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Distribution As a start up business we believe that the best way to grow and promote ourselves is to distribut- ing our products to other selling points besides ourselve s. We will be willing to offer our product to coffee shops and cafes that are interested. Also, we plan to distribute the coffee ourselves, us- ing the Internet and local distribution channels.The distribution costs will vary depending the mediums available. MILESTONES Milestone Due Date Whos Responsible coarse the business February 28, 2015 Juan De La Parra CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Financial Plan receipts FORECAST Revenue Forecast Year 1 Year 2 Year 3 CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? e e Revenue whole beans co? ee bags $6,360 $0 $0 Organic co? ee $5,625 $0 $0 blend co? ee $4,750 $0 $0 Instant co? ee $3,105 $0 $0 summarize Revenue $19,840 $0 $0 Direct Cost whole beans co? ee bags $2,862 $0 $0 Organic co? ee $2,250 $0 $0 blend co? ee $1,900 $0 $0 Instant co? ee $1,553 $0 $0 Total Direct Cost $8,565 $0 $0 Gross Margin $11,275 $0 $0 Gross Margin % 57% 0% 0% CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con?dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Revenue by calendar month About the Revenue Forecast PERSONNEL PLAN Personnel hold over Year 1 Year 2 Year 3 ratified representative and chief manager in South America $12,000 $12,000 $12,000 host and Packing $2,400 $2,400 $2,400 Chief executive in North America $12,000 $12,000 $12,000 Total $26,400 $26,400 $26,400 About the Personnel Plan Personnel Plan will be as follows CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con?dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee North American manager who will be in charge of managing the storage and distribution o0f the products inside the U. S Legal representative who will be in charge of administrating all the legal aspects and agreements between the company and the local producers. Also will be in charge of su- pervising the packing and exports to North America.There will be one employee in charge of packing all the product meeting the legal re-quirements for exportation. BUDGET Budget Table Year 1 Year 2 Year 3 Operating Expenses Salary $26,400 $26,400 $26,400 Employee Related Expenses $2,400 $2,400 $2,400 marketing & Promotions $0 $0 $0 Exports $5,777 $0 $0 Utilities $0 $0 $0 O

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