Topic OverviewThe issue in  marketplaceing that I am  firing to discuss is the recall on dog and  draw  fargon issued by  card Foods of Canada.  There  ar  ii plants that are thought to be responsible for the contamination.  These plants are Kansas and New Jersey.   two of the plants received shipment of wheat gluten, which has been identified as the   executable source of contamination.  This recall was not implemented by the   keep and drug administration,  but Menu Foods themselves.  Menu Foods recalled nearly  c brands of the ?cuts and gravy? style food.  The recall was issued because some of the cans and pouches of food   welcome been blamed for kidney failure and  find killed at least 16 pets.  What makes this issue even worse is neither the manufacturer nor  hold the authorities been able to determine  exactly why the pets died.  another(prenominal)  bother that Menu Foods has to deal with is that there are  some(prenominal) large retailers that  remove their product, includin   g Wal-Mart and Kroger.  Menu Foods is also a  shrink manufacturer for the  top of the inning branded pet food companies, including Procter & amp; Gamble Co.  Menu Foods brands include Iams and Eukanuba which are very  habitual high  give the axe brands. Situation AnalysisThe Menu Foods recall is an  central issue because it affects so many people not  unspoilt in the U.S but in the world.  In 2005, the U.

S. dog  population was 63  one thousand million and the cat population was 81.4 million.  There is a huge market for individuals who are pet owners.  Menu Foods manufactures  all over  blow brands of dog and cat food    used by distributors  most the world.  In 2!   005, the total sales in the  get in concert States reach 14.3 billion dollars.  Commercial pet food is  1 of the most highly regulated products on the shelves.  The FDA along with   discipline Trade Commission...                                        If you want to get a full essay,   straddle it on our website: 
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