Saturday, October 12, 2013

Consumer Attitude

Abstract Marketing concept starts with consumers needs and their look in see their needs. In mold to satisfy their needs consumers bump off some geting decisions every day. And marketers need to study these consumer obtain decisions in order to find answers to questions about what, why, where and how much they buy and order their trade program to that effect. For making a productive marketing program it is necessary for marketers to study the consumer behavior so that they would do it the psychology of consumers. Consumer psychology has various components such(prenominal) as perceptions, knowledge, positioning, intention, stipulate and the like. This inquiry paper is done particularly on the underlying components of consumer psychology namely perception and attitude. The purpose of this study is to shooting the perception and attitude of Ethiopian consumers towards St. George Beer. St. George Beer is the pioneer and still the genitive case beer brand in Ethio pia. And in recent days the profits market sh are has signifi stooltly increased and it is fit a synonym of beer in some areas especially in Addis Ababa. This gigantic acceptance and dominance in Ethiopians beer industry, indirectly signifies a positive consumer attitude towards the brand. But the authentic attitude of beer consumers towards St.
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George beer, the reason behind the attitude and its implication on the behavior or consumption of the beer is the rationale of this research. The study base itself on the information collected from primary source by pickings a sample of 80 beer consumers from bars and restaurants nigh Mexico and pipe bowl area! s in Addis Ababa and distributing self administered questionnaires. Secondary sources such as books, journals and research papers written on similar takings are also reviewed. Appropriate statistical analysis such as frequency, ANOVA and correlation analysis are use harmonize to respective objective and descriptors. Based on the findings of this research, it can be concluded that most...If you want to get a near essay, order it on our website: OrderCustomPaper.com

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