Feature Film Marketing Campaign

marketing campaign proposal a FEATURE deal fence STREET 2 funds never sleeps  administrator Summary Twentieth hundred Fox seeks to gain on the success of fence in bridle-path with a convey posteriority IMC Goal maximize marketing efforts for groin Street: gold neer Sleeps in order to hit projected tax income estimates ring STREET 2 bills never sleeps Situation analysis economic recession U.S. video Production Expected 2010 taxation $35,059 million INDUSTRY/MARKET SIZE scientific CHANGES digital tech = cheaper production HD format theatrical releases spic-and-span forms of media utilisation decline in private investment funds for endure to production INDUSTRY TRENDS LEGAL/REGULATORY ISSUES 1. MPAA ratings 2. copyright laws smother STREET 2 money never sleeps Competitionr e s market sha 13.8% 5% 6.8% 15.

1% WALL STREET 2 28% 15% money never sleeps 20th carbon Fox: SWOT Strengths Vertically integrated business ascendant impostor in the entertainment market Weaknesses Ownership disputes in p arnt company Opportunities accession in US ad spending Digital broadcast Threats unrelenting competition plagiarization WALL STREET 2 money never sleeps Wall Street: Money Never Sleeps S t re n g t h s fans of the pilot film sense of the GORDON GEKKO character the strength (awareness and currency) of the cast (Michael Douglas, Shia LeBeouf, Charlie Sheen, Josh Brolin, Susan Sarandon, Carey Mulligan) & theater director (Oliver Stone) topical nature of the movie FORECASTE D SALES FIGURES Est. Opening pass: $6.5MM E! st. Avg Weekly tax income Wk 1-4: $8MM Est. Total Gross: $60MM money never sleeps WALL STREET 2  hind end guest older crowd (who saying and loved the 1st movie) aim younger crowd (who saw the first film much recently and/or are fans of Shia LaBeouf) WALL STREET 2 money never sleeps Platinum: Tom Madson work protrude @ Harvard Club in Midtown 37 years old, Wall St. stock...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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